Whether you’re a musician, singer, songwriter, artist or producer, it’s vitally important to define exactly who you are and how you want to be perceived by your fans (and critics). Often times, one of the most challenging tasks for anyone trying to make a name for themselves in the music industry is properly identifying their brand. With the ever-growing landscape of artistry in mainstream music, let’s be honest, you have to stand out from the crowd.
So, where do you start? How can somebody take into consideration all of their amazing musical talents and encompass that in a brand? In this blog, I aim to provide you with three easy steps to defining your brand so that you can begin your ascent into the musical genius stratosphere that you ultimately deserve.
1. Consistency: Everything about your brand must remain consistent or you’re going to confuse your audience.
You’ve indefinitely heard it before and I may be preaching to the choir here, but you must stay in your lane in order to build your brand. This is a reasonable idea and I’m sure most will agree, but this accomplishes several things at the same time. When you know the story you’re trying to tell, you can remain efficient in your efforts and everything comes off more genuine. People will connect with and support people who they feel they can relate to. If you are constantly changing who you are as an artist, you’ll never develop a true following. People will become overwhelmed with your multiple brands and never transition into the raving fan that you’re seeking.
2. Persistence: The most successful people in music had one very important trait; they never gave up!
Once you have made the conscious decision to stay consistent, you now have to become persistent. For example, if you tell your audience that you will be putting out a new song each week, you have to follow through. This is crucial because once you’ve identified where your audience is, you have to be present there and on a regular cadence — or you will quickly fade into the background as just noise. Once you have become noise, you’ll be forgotten and there is little hope from coming back into the forefront once you are forgotten.
3. Restraint: Create a plan, stick to the plan, and avoid losing focus outside of the plan.
The final step is to show restraint by staying focused on your strategies. There are seemingly an infinite amount of ways to market yourself, but nobody was ever successful by stretching them self thinly across an infinite sea of mediums. Quite the contrary, as many successful musicians found a few areas in which they put forth all of their efforts. Whether it’s through social media, playing local gigs, or networking at events, once you’ve made a plan you have to attack it! This is directly related to consistency and really they both go hand in hand. Of course, once you have maximized or exhausted a plan, you can adapt to continue the engine down the tracks.
I for one feel very confident that if you stick to these three simple rules, once you have identified who you are, and put a plan in place, there is no stopping you! We here at 6S Media Enterprises would love to get your feedback! Do you have any other rules that could be added to the list? Leave your thoughts in a comment below!