It probably goes without being said, but one of the most important things you can do is select a name that a) is all yours b) easy to remember (for you and your fans sake) and c) fits within your brand.
I see it all the time — artists who select a alias to represent their music career that is owned by somebody else. It can be hard to come up with something original these days, but it’s a must! If you were to break out and gain some attention, it’s probable that the existing business who actually filed the name may end up suing you (and they’d win).
So, save yourself the time, hassle and money and when coming up with your alias, do your research.
It can all start on Google. See what’s out there, but you need to take it a step further by making sure that your name is not registered by anyone else.
You may already have an alias that you’ve been doing, but if you’re relatively unknown a name change is easier now than it would be later.
Find your alias (business name).
I am in no way, shape or form a lawyer, but the first place I would start is your secretary of state’s website. I’m located in Ohio, and if you are too you can visit the Ohio Secretary of State business filing portal.
Do a search to see if somebody else has already filed for your business name in your state (YES, you are a business!).
In Ohio, you can even search for my business (6S Media Enterprises) and see that I’ve been officially operating since April 2010, though I technically started my business in 2008.
Get a domain name.
Now that you have identified a unique name that you can use to promote your music, let’s find a catchy domain name (aka URL). If you don’t yet own a URL, I will always recommend GoDaddy.com. They have been very good to me over the years, and I know that they can help you too!
From their homepage, you can search for a domain name of your choosing. Typically the cost of a domain name is about $15 a year (the first year is typically a few bucks cheaper). You can register your domain name for one year or multiple years. You may want to opt for multiple years as it can save you a little bit of money. Your call.
After you have registered your domain name, you can do several things with it. If you have a website, that’s the ideal use for it. If not, you can always forward your domain name to a Facebook page, or Reverb nation page (for example).
Speaking of Facebook.
You probably already have Facebook, Twitter, Instagram, etc. I won’t go into detail here, but just know that you should keep your social media page names consistent.
For example, all of my social pages use “6SMEDIGITAL” in the name.
This makes it easy for you to communicate, your fans to find you and especially easy when adding your social URL’s to anything print!
Now get to it! Go and register name with the state, purchase your domain name(s) and update your social media pages to reflect your alias properly. It’s all about be consistent!